Typography as A Design Choice

I am sure most of you have seen big advertisements on billboards consisting of only texts and numbers. This typography. Typography is the art of arranging letters and words in a way to make it aesthetically pleasing. You may think it’s simple. Choose a good font, pick some nice colors and done. Technically, it is simple but a lot of thought goes behind every good typography design. You can check out our typography class online. Let’s look at a few of the tips to make your typefaces look better.

Consider the size of the font:
Depending on where your typeface is going to be posted, the font size plays an important role when it comes to the quality of your text. You will not always know where is going to end up. Could be on a billboard or a website. So, picking a font size that will go with almost all the options, is a good way to keep your quality of work consistent.

Font style:

You have a lot of options when you have to decide what font style to pick. You can be clever with the style depending on the content you’re writing. You can turn it upside down or mirror the text to reflect what your content is trying to tell your audience, no pun intended. You can also choose to keep it simple if you think it will confuse the audience otherwise. One more thing to note about font styles is that it has to look good even when its scaled up to be bigger or scaled down to be smaller. Like I said before, you won’t always know where your work is going to get published. Picking the correct style is what differentiates a good designer from the best.

One of the most important factors involved in creating an appealing typeface is the gap between two letters and two words. There are certain ratios that keep everything nice and balanced. You can try and experiment with spacing to come up with different styles, but most often than not, you will notice that being consistent always pays off in the end.

Don’t hesitate to add images:
If you think adding an image would complement your text, then I suggest go ahead and do it because sometimes, texts with good background images will definitely attract more people. Just make sure that the image does not take up most of the spotlight.

These are some of the tips to help you create better typography designs. Always aim to create something original and you will get better in no time.

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